To a certain extent, Apple has replaced McDonalds as a threshold consumer experience: with caveats for socioeconomic class, sometimes it seems like everyone has some sort of Apple product, and getting one of your own is a membership badge.
"Thou shalt not extinguish thine anger, but shall master it,
that thy conscience may not be blunted by adjustment
to wrong causes."
-The Dutch Ten Commandments to Foil the Nazis
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