"Thou shalt not extinguish thine anger, but shall master it,
that thy conscience may not be blunted by adjustment
to wrong causes."
-The Dutch Ten Commandments to Foil the Nazis
"Thou shalt not extinguish thine anger, but shall master it,
that thy conscience may not be blunted by adjustment
to wrong causes."
-The Dutch Ten Commandments to Foil the Nazis
8 comments:
There are, I promise, women who know to ignore gendered hygiene products, where the gender is obviously a marketing construct. And they even have a spokesperson.
In Paris, meanwhile, there's not exactly "women's soap," but entire parapharmacies worth of non-soap cleansers (soap being something a good Frenchwoman would never touch to her face? or something?) taking up much of the Target-equivalent stores, and then somewhere tucked away, there's also soap, presumably for men and tourists.
"Because the French do it that way" is a much better potential explanation than I've been able to muster, so that's helpful. It's particularly confusing because the soap was non-segregated as recently as six months ago. Someone, somewhere, thought this would be a good marketing idea, though I can't imagine how: twice the soap for every house?
Does the women's soap cost more? That might also explain why marketers thought this one up.
I think the women's soap is marginally more, on average, though not by much. But both men's and women's have soap at multiple price points: high-end brand, middle-range, target-brand. A woman who buys the Target-brand soap will be spending less than a man who buys Dial in a comparable amount. So I'm not sure how big that benefit would be, but doubtless Target has a team of accountants to figure that out.
Soap-soap is cheap to begin with. If they find that packaging it pink means they can sell half (or more - women of course buy all kinds of beauty-products-loosely-defined that they don't end up using, right?) at a marginally higher price, this makes a difference.
Yeah, the advantages of packaging clearly go a long way. I was attempting to put aside the larger market for women's beauty products, about which I know nothing except that they exist, though I assume this has something to do with why men get one aisle of appearance-improving products and women get four. I just don't get the reason for gendering out all the soap-soap when they had never done so before. Maybe they think men are more likely to buy something high-end and fancy if no one's watching?
Then again, Target is also well-known for its odd and illogical shelving practices, see also the 20 minutes I spent looking around for sponges, to no avail.
With the mops, I think. It's inexplicable.
Yes, almost certainly with the mops. But the mops were not where they usually are.
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